- direct
- Ⅰ.direct UK US /dɪˈrekt/, /daɪˈrekt/ adjective► without anyone or anything else being involved or coming between two people or things: »
She decided to take direct control of the project.
»He had had no direct involvement with the deal.
»Have you any direct experience of this kind of work?
»The managers talked about the need for more direct communication between employees.
»We do not and cannot accept any direct compensation or gifts.
► happening as an immediate effect of something: »Delays in project schedules are often the direct result of cutting costs.
»We hope that the increase in the marketing budget will have a direct impact on sales.
► TRANSPORT going to a place without any stops or changes in direction: »a direct flight/route
Ⅱ.direct UK US /dɪˈrekt/, /daɪˈrekt/ verb [T]► to control or be in charge of an activity, organization, etc.: »She directs a large charity.
»They've appointed someone from outside the organization to direct the fiscal review.
► to aim something in a particular direction, or at a particular person or group of people: direct sth toward(s) sb »This sales promotion is directed toward retail customers.
direct sth to sth/sb »Please direct concerns and queries to the project administrator.
»Any future donations will be directed to the housing fund.
»We need to direct the board's attention to this matter immediately.
Ⅲ.direct UK US /dɪˈrekt/, /daɪˈrekt/ adverb► without anything or anyone else being involved, or coming between two people or things: »Can I dial this number direct or do I have to go through the switchboard?
► TRANSPORT without making a stop or a change in direction: »I'm not sure if you can fly direct to Buenos Aires from here.
Financial and business terms. 2012.